Gambling software provider Microgaming strengthens its partnership with online casino operator Rootz Limited by providing content to its recently launched brand, Wheelz.
Microgaming and Rootz first collaborated back in 2019, when the operator launched its main casino, Wildz, which was soon followed up with Caxino in 2020.
Wheelz will use the same technology and offer Microgaming’s diverse content portfolio from its exclusive independent studios at the same time. This includes recently launched games like Diamond King Jackpots and Golden Stallion from SpinPlay Games and Northern Lights Gaming respectively.
Originally scheduled to launch with 125 Microgaming games, this will ensure Wheelz delivers a truly engaging and highly personalized player experience.
“We are thrilled to extend our successful partnership with Rootz, an operator which has found the formula when it comes to delivering a top-rated casino experience for its players. Its state-of-the-art technology combined with Microgaming’s vast content offering makes for a winning partnership,” Neil Bancroft, Microgaming Head of Partnerships, said.
“Wheelz has what it takes to become a firm player favorite, and with David Hasselhoff as the face of the brand, it will do so with added glitz and a little Hollywood glamour,” he added.
“Microgaming has been instrumental in the success we have enjoyed with our first two online casino brands, Wildz and Caxino. Given our rapid growth, expectations are high for Wheelz, and with the support of Microgaming and its market leading content, we are confident the brand will be as successful as its sister sites,” Lasse Rantala, CEO of Rootz Limited, said.
“I’d like to thank Microgaming for the support and assistance its team has provided Rootz to date and look forward to even greater success now that Wheelz is live to players in markets around he world,” he added.
