NetEnt has just sealed the deal on its third US-focused igaming partnership for this month. This comes as the content developer follows up on agreements alongside DraftKings and Scientific Games by signing a partnership with The Cordish Companies.
This will see the NetEnt expand its market-share in Pennsylvania through PlayLive! the operator’s new online brand, which will receive several of NetEnt’s online casino and table games. Some of the titles available to the Cordish Companies’ players include Divide Fortune, Gonzo’s Quest, and Starburst.
PlayLive! Debuted in August 2020 and is considered as the first branded online gaming site to launch before the upcoming opening of the group’s two new land-based casinos in Philadelphia and Pittsburgh.
“As one of the first suppliers to go-live in Pennsylvania, NetEnt’s portfolio is a must-have for any operator looking to compete in the online sector. Partnering with them was a priority for the launch of PlayLive!” Brian Uran, PlayLive! Vice president of marketing, said.
The launch further establishes NetEnt’s market position in Pennsylvania and comes at the same time that live casino experts Evolution has extended the acceptance period for the recommended public offer NetEnt’s shareholders to November 20, 2020.
“PlayLive! Will be a major contender in Pennsylvania’s online market and we’re proud to be supporting The Cordish Companies with this new venture,” Brian Kraft, NetEnt vice president of commercial in the Americas, said of the latest partnership.
“The diversity of our table games and casino portfolio offers something for everyone, helping the operator to cross-sell to its existing land-based player base and attract new audiences,” he added.
