Leading game developer Playson is among the first to be granted a license in the Georgian market.
The newly regulated territory will grant Playson permission to boost its CIS presence and the new market entry will allow it to expand its regional customer reach.
After experiencing grapid growth, the market was forced into considering new policies for marketing strategies early this year.
The market sounds promising to companies like Playson, as fruit-themed games have been quite popular over there.
Players in Georgia will now be able to access Playson’s Funky Fruits series.
“We are delighted to announce our acquisition of a license to supply games within Georgia, an exciting jurisdiction at the heart of a crucially important region,” Alex Ivshin, Playson CEO, said.
“By continuing to build on our highly acclaimed product suite, we are confident Playson will continue to extend its commercial reach throughout the remainder of 2021 and beyond,” he added.
Playson recently expanded its reach into the Latin American and European markets by signing deals with White Hat Gaming and Solbet.