Gambling technology developer Playtech has just signed an agreement extending its partnership with BoyleSports for another five years.
Underthe deal, Playtech will continue providing a dedicated casino tab while also supplying Live Casino, and bingo and poker content, to BoyleSports on an exclusive basis.
“BoyleSports is one of Playtech’s key trusted long-term partners. BoyleSports has delivered continued growth and is one of the leading operators in regulated markets,” Shimon Akad, Playtech chief operating officer, said.
“We are proud to have grown with them across four key product verticals in its core markets. We’re very much looking forward to working together over the next five years to continue delivering innovative content backed by industry-leading technology,” he added.
This is Playtech’s second long-term extension in the span of a week after its deal with Rank Group, which also saw a five-year extension of the on-going partnership. Under the extended deal, which is related to the Lucky Pants, Mecca, and Kitty Bingo brands, the developer will continue to provide dedicated content development for Rank.
“Having had a strong and successful partnership with Playtech for many years now, the extension of our agreement for another five years represents an exciting opportunity to continue growing our business,” Conor Gray, BoyleSports CEO, said.
“We’re passionate about creating the best possible player experience across all verticals, and we’re confident that the continued partnership with Playtech will allow us to do that,” he added.
