iGaming content provider Pragmatic Play has stepped up its existing collaboration with Broadway Gaming by taking its slots suits live with the operator.
In October 2020, Pragmatic Play revealed what it considers a ‘landmark’ distribution deal to take its bingo product suite live with Broadway Gaming, whose network boasts of sites such as Rosy Bingo, Glossy Bingo, and Butlers Bingo.
The deal sees Pragmatic Play as the sole provider across Broadway’s entire player network, with players granted access to daily jackpots and prizes in addition to a number of variants such as 75, 80, 90, 50, and 30-ball, as well as Pragmatic Play’s Bingo Blast.
This extension will have Broadway Gaming provide customers Pragmatic Play’s entire portfolio of slot games.
“We’ve already got a strong working relationship with Pragmatic Play after taking the supplier’s successful bingo offering, and it made sense for us to extend our product range to include slots,” David Butler, Broadway Gaming CEO, said.
“Taking such well-regulated content across our brands is important for us, and we can’t wait to see how our players react,” he added.
In order to increase cross-sell potential, Broadway Gaming’s brands will also provide Pragmatic Play mini-games in their website lobbies. Some of the games that players will soon be offered on the operator’s brands include Big Bass Bonanza, Wolf Gold, and Chilli Heat as well as Pyramid King.
In addition to slots, the operator will also be granted access to the supplier’s drops and wins promotional tool, accessible through Pragmatic Play Enhance, and the Pragmatic Play replay feature.
“Our bingo range is already live with Broadway Gaming and we’re delighted to take this agreement further, now including our slots portfolio as well,” Bhotesh Maheshwari, VP of commercial strategy and operations at Pragmatic Play said.
“This deal is yet another example of our multi-product approach bearing fruit and we look forward to enjoying a long and prosperous relationship together,” he added.
