Pragmatic Play’s dedicated casino studio goes live with Unibet

Leading igaming content provider Pragmatic Play has praised “yet another landmark moment,” as it goes live with its dedicated live casino environment for the Kindred Group’s Unibet brand.

This partnership will see customers of the igaming and sports betting site granted access to a number of live gaming tables, including roulette and blackjack, in a customized environment with the operator’s branding and design.

Pragmatic Play’s entire suite of live casino titles are broadcast from a custom-designed studio located in the Romanian capital of Bucharest.

“Pragmatic Play’s live casino portfolio provides amazing gaming products built to the highest standards, and we’re very pleased to be able to offer them all to our Unibet customers through a dedicated studio which has been tailored to our needs,” David Robertson, Kindred’s head of casino and gaming, said.

“It is a real statement of the closeness of our relationship, and we can’t wait to see how our players enjoy the dedicated environment,” he added.

According to the supplier, the completed integration marks “yet another milestone,” with the Kindred Group among the latest in several live casino collaborations signed by Pragmatic Play.

Earlier this year, the group took its complete collection of live casino products to the GGPoker igaming entity, with additional partnerships concerning the vertical secured together with the likes of M88, Novibet, White Hat Gaming, and sports betting operator Betway, and more.

“Yet another landmark moment occurs for Pragmatic Play as we take a dedicated studio live with Unibet,” Yossi Barzely, Pragmatic Play’s chief business development officer, said.

“Dedicated environments ensure that players would have an incredibly bespoke gaming experience as they enjoy some of the most engaging Live Casino games in the industry and we’re extremely proud of hitting this milestone,” he added.

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