Leading igaming content provider Yggdrasil has signed a partnership deal with global online operator Betway. Under the deal, the supplier will significantly expand the reach of its iGaming offering.

The partnership will see Yggdrasil’s diverse content offered to Betway’s players across regulated markets, including Germany and the UK. The provider’s complete portfolio offering, including third-party games through its Masters program, as well as those featuring the Game Engagement Mechanics (GEMs), will be available to Betway’s player community.

Betway is a leading global brand and is a known sponsor of global sports organizations, including Premier League team West ham United, and other sports and horse racing events.

“Betway is a hugely recognizable brand and we’re delighted to partner with them across numerous regulated markets. Our engaging slots offer players a highly immersive gaming experience and we are confident our best-in-class games will resonate well with Betway’s customers,” Andrew Pegler, Yggdrasil director of commercial operations, said.

“We are in an exciting period of expanding our footprint with top tier global and local operators, and at the same time cementing our business strategy to work very closely with our partners growth ambitions in their key regulated markets,” he added.

“Yggdrasil’s products have long stood out in the market for their impressive and engaging designs, and we’re delighted to be able to offer them to our customers With a comprehensive roadmap of exciting games, features and tools, we’re extremely excited about this partnership and look forward to a close working relationship together,” Paul Adkins, Betway Marketing and Operations director, said.